Sheri has two decades of expertise in media strategy and brand partnerships, with a focus spanning ten years within the travel and tourism industry. Throughout her career, she has collaborated with leading destination marketing organizations (DMOs), crafting strategic advertising and marketing partnerships during her tenures at Tripadvisor, Adara, and Orbitz. Beyond her extensive involvement in the travel industry, Sheri possesses a wealth of media experience, having partnered with Fortune 500 companies to deliver innovative and complex advertising solutions across various digital platforms, ad tech, and video streaming publishers. Notably, she has spearheaded media strategy development as a Strategy Director at ad agency OMD. A native of the East Coast, Sheri currently resides in Hermosa Beach, California, where she enjoys life with her son.